Smart Sitemap for Homebuilding
Our client, a prominent homebuilding company, sought an innovative approach to designing their app built primarily for associates of the company. Our design team wanted to showcase our skills and proactively demonstrate the potential of a well-executed sitemap.
Quick Summary
Role: Senior Product Designer (consulting)
Platform: B2B SaaS for homebuilders
Tools: Figma, complex information architecture
Focus: Reimagining sitemap generation for large-scale custom home websites, reducing manual setup
Impact: Simplified content planning; enabled non-technical teams to visualize and manage structure independently
Problem
The client faced challenges in effectively engaging their associates through their existing app, which had navigation difficulties that hampered quick access to essential tools and information. This led to reduced productivity and frustration among users. Additionally, the app did not fully align with the company’s forward-thinking brand identity. Our task was to revamp the app to enhance user experience and ensure it aligned with both the needs of the associates and the company’s brand values.
Research
To gain a deep understanding of the industry and identify best practices, we thoroughly analyzed competitive sites and reviewed the client's brand identity, target audience, and business objectives. This research helped us find ways to innovate and stand out in the app design.
Solution
Drawing on our expertise and research insights, we created an interactive and visually stunning sitemap in Figma that effectively represented the ideal structure and functionality of the company's app. Our goal was to showcase the "art of the possible" and set the foundation for further app development.
Results
The sitemap exceeded the company's expectations and served as a testament to our team's design capabilities. Our proactive approach and innovative solution left a lasting impression, leading the client to entrust us with the development of additional app features.